A Collaborative Effort to Achieve a Common Goal
The image of “warm sunshine, white sand beaches, and calm turquoise waters” barely begins to describe the tropical paradise island of Curaçao, the island where I was born. With its wild nature and unique marine biodiversity, the island lures you in with some of the best beaches, diving and fishing that the Caribbean has to offer. So naturally, the preservation of Curaçao’s natural beauty is extremely important. I decided to combine the things I love and most care about, to create a brand encompassing them all. For my senior thesis design project, I created a fashion brand that advocates sustainability. This brand fills a niche in the Curaçao market while simultaneously addressing the island’s need for sustainability.
100% Recycled Materials
I chose to create a clothing line that helps Curaçao engage both its locals and visitors with bright tropical designs, while at the same time bringing awareness to the urgent issue of ocean plastic pollution. My goal was to create a sustainable fashion brand of scarves from 100% recycled materials. Lensu focuses on engaging the new generations of our local community and eventually expanding our scope to markets abroad. My initial target market is the island’s local trendsetters. I hope to give them a creative voice through fashion, that equips them with the tools to create meaningful change. By creating a unique fashion brand that appeals to everyone, this gives the community an easy and fun way to participate in cleaning up our oceans.
Lensu Lookbook
In an effort to further engage the local community, I created an interactive lookbook. This lookbook is stylized as a fashion lookbook, and features models showcasing the numerous creative ways in which the Lensu scarves can be worn. Alongside this fun engaging material, the Lensu lookbook has an infographic side to it, which features a scannable icon that leads you to a 3D infographic video via the app ARTIVIVE. This dynamic infographic highlights the importance of ocean preservation and serves as a call-to-action for this important initiative.
Lensu Infographic Video
The Lensu lookbook features a scannable icon that leads you to a 3D infographic video via the app ARTIVIVE. The animation serves as an infographic to educate the community on the importance of protecting our oceans. As we all know, younger generations seem to have an increasingly shorter attention span, so my goal was to feature short, engaging, and interactive content geared towards capturing their attention. This animation serves as captivating content and has a lasting impact on the viewer.